The
World and How We Connect to It
What in the World is Going On?
A Global Intelligence Briefing for Business Leaders
 Today more than ever before, top-level executives need to understand
what is going on in the world. Key trends in politics, economics
and even culture have an impact on every business, and to manage
effectively executives must know how these trends will affect
their companies. Moreover, today’s senior executives
are leaders in their communities – often serving on public
and community boards -- and people look to them for guidance
and insight on national and international issues.
In a practical and engaging presentation, Herb
Meyer will discuss the national security, economic and cultural
issues that dominate
the news and explain how these affect all businesses, large and
small alike. In addition to gaining a greater understanding of
these issues, attendees will get valuable information and steps
they can take in their businesses as a result of what is happening
worldwide. Here are but a few topics he’ll cover:
- What
lies behind the terrorists’ attacks
on our country and on other Western nations?
- What’s
really going on in China and India, and how will these
countries’ rapid industrialization affect us?
- What
lies behind the astounding growth of the global economy,
which is bringing between 50 million and 100 million
people out of poverty every year?
- How
will the demographic crises in Western Europe and Japan keep
those economies from
growing, and what will be the impact
of their economic weakness on our businesses?
- What
demographic problems do we face in North America, and how
will our businesses be
affected by our own low birth
rates and high rates of immigration?
- What
lies behind the current financial crisis, and how will our
government’s
efforts to deal with this crisis change our economic system?
During
the Reagan Administration, Mr. Meyer served as Special Assistant
to the Director of Central Intelligence
and Vice Chairman
of the CIA’s National Intelligence Council. In these positions,
he managed production of the U.S. National Intelligence Estimates
and other top-secret projections for the President and his national
security advisers. Formerly an associate editor of FORTUNE, he
has authored several books including The War Against Progress,
Real-World Intelligence, and Hard Thinking. Mr. Meyer is also
the author of How to Analyze Information: A Step-by-Step
Guide to Life’s Most Vital Skill. Mr. Meyer’s essays
on Intelligence and Politics have been published in The Wall
Street Journal, National Review Online, Policy Review, and The
American Thinker.
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How
to Build an Online Marketing Machine
 Most
of us have a website, but are we turning enough visitors into
leads for our sales process? Your answer can be the difference
between a website that is a money-maker and one that is nothing
more than an online brochure. In How to Build an Online
Marketing Machine, Bob DeStefano of SVM E-Business Solutions will provide
attendees with a practical roadmap for transforming your website
into an Online Marketing Machine. You will learn how to:
- Create
an effective niche marketing strategy
- Turn
your website into a lead generation machine
- Attract
new customers from search engines
- Sell
more to existing customers
- Measure
the ROI on all your marketing investments
He will also cover the value and power of social networking
and how it can be leveraged for the greatest gain. Note that
this will not be a theoretical discussion of Facebook, Twitter,
etc.; rather, it will be a discussion of the practical uses of
social networking for businesses, with information you can apply
when you get back to the office. But
Wait, There’s More!
Prior
to the conference, attendees will be offered a free website
analysis that will include specific recommendations on how
your website, search engine ranking and email marketing activities
can be improved to produce measurable business results. Bob
will then review these recommendations with you in person at
the conference in a 30-minute session on Friday afternoon. Talk
about value added! Click
here or call Suzi
at (877) 786.3249 x235 to sign up now for your website analysis
- this alone could be worth many times the cost of the Conference!
(Requests for this analysis should be sent no later than April
23.)
Click
here to learn a little more about Bob DeStefano and his
ideas from an article that appeared in Industrial Distribution
last year.
Click
here to
view an interesting post on You Tube on the social media revolution
and why you cannot ignore it.
Bob
DeStefano is president of SVM E-Business Solutions, a leading
provider of strategic online marketing
solutions focused on delivering
measurable business results for manufacturers and distributors.
Since the birth of the commercial Web in the early 1990’s,
Bob has been helping business leaders define and implement successful
online marketing strategies. After founding SVM in 1995, Bob
and the SVM team have worked with a wide variety of industrial
companies, ranging from Fortune 500 companies to small family-owned
businesses, to help them leverage online marketing to achieve
bottom-line results.
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What You Need to Know - DOT, EPA and OSHA issues
 In
any given week, TCATA members deal with a whole host of DOT,
EPA and OSHA issues, many of which are potentially
very costly.
With revenues down, government at all levels is seeking new ways
to extract dollars from business – non-compliance fines
are one way they’re finding to do that. Are you up to speed
on all the items that you and your employees need to know? In
a succinct presentation that will include time for questions
and answers, Bill Keene will cover the ”need to know” issues
that will save you time and money. You’ve worked hard to
build your company – you need to work just as hard to preserve
your assets.
Bill has over 35 years of real-world experience in DOT, EPA
and OSHA issues. He is currently a member of the Government Affairs
department of the National Association of Chemical Distributors
(NACD) and of the Chemical Distribution Network. Bill consults
and trains on all aspects of these regulations, assists in writing
homeland security requirements and manages government affairs
and quality for six chemical distribution companies. He takes
a down-to-earth, no-nonsense practical approach to helping companies
find the most cost efficient ways to solve compliance problems.
Bill was hired in 2009 by TCATA to consult with members on all
these issues.
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