Felins Announces Rebrand
Felins, of Milwaukee, Wisconsin, recently announced a full rebrand including a new logo, positioning and website. With a strong focus on sustainability and innovation in packaging, the rebrand is a representation of Felins’ growth over the past several decades and outlook on the future of the industry.
Felins helps companies worldwide optimize their end-of-line packaging processes and overall operations by minimizing waste and increasing efficiency. From initial inquiry to post-installation service and support, Felins has a strong commitment to customers and functions as a full-service partner with a complete offering of equipment, material, and parts. Emphasizing these benefits, the brand reflects the company’s leadership position in a variety of markets across the globe.
“Our company is nearly one hundred years old and the old brand looked it. The new brand represents who we are and where we’re going,” said Andrew Barrieau, CEO. The company’s focus on environmental, economical and operational sustainability as well as process-driven optimization is captured in the new tagline – “Simplify. Solve. Sustain.” The tagline reflects Felins’ core value of continuous improvement and the company’s mission of making every packaging decision help, not hurt, the planet.