Williams Named President and CEO of Faultless Starch

(March, 2018) Faultless Starch/Bon Ami Company of Kansas City, Missouri recently announced that it has named Sean Williams President and CEO, effective March 27, 2018.  

Williams brings over twenty years of experience. Most recently, he served as vice president of North American Sales and Global Marketing for CCM Hockey, a former division of Adidas. He played a significant role in the turnaround of CCM, growing market share from nine percent to thirty-four percent during his tenure.  

Before CCM, he had a distinguished fourteen year career with Procter & Gamble, both in Cincinnati and Geneva, Switzerland. He spent the majority of his time at P&G working in Consumer Oral Care. In his career expansion as a marketing director, he was instrumental in the successful geographic expansion of Oral-B toothpaste into multiple European markets. As brand manager and associate marketing director, he played a major role in significant market share growth of Crest and led the launch of Pro-Health toothpaste, the biggest launch in Crest history. 

“I am excited to take this next step in my career,” said Williams.  “The Faultless Starch/Bon Ami Company has a portfolio of authentic brands with significant upside potential. I look forward to leading the team in fully realizing that potential.” 

“Sean is a highly regarded global business leader with a track record of delivering breakthrough results. He combines innovation, strategic thinking and world-class marketing with an ability to engage and inspire teams and is the right fit to continue the great legacy of Faultless Starch/Bon Ami,” said Cathy Beaham Smith, vice president and board member. Williams is the first president or CEO to come from outside the company’s ranks and the second not to be a member of the founding and shareholding Beaham family.

Textile Care Allied Trades Association · 4023 North Armenia Avenue, Suite 270 · Tampa, FL · USA · 33607 · 813-348-0075
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