Faultless Starch Rebrands as Faultless Brands

(December, 2018) Faultless Starch/Bon Ami, based in Kansas City, Missouri, has announced its rebranding as Faultless Brands in a move to unify its entire portfolio of products. The 132-year-old company has seen several changes in leadership over the last year, including the hiring of CEO Sean Williams, CMO Rob Persaud and VP of Operations Randy Mackey.

The company was founded by the Beaham family in 1887 with the acquisition of Faultless Spray Starch. Today, the company owns several brands, including Niagara Starch, Magic Sizing, Kleen King, Steel Glo, Trapp Fragrances, and Garden Weasel. CEO Sean Williams stated that “Faultless Brands has a rich heritage with quality products that have stood the test of time and we are excited to build on that legacy into the future.” CMO Persuad noted, “This name change is one important piece signaling the unification of our operations, portfolio and go-to-market approach across the fabric, fragrance and home care categories.”

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