Poppy Payne Joins R & B Wire

(February, 2026) R&B Wire Products, of Santa Ana, CA, has named Poppy Payne as its Director of Channel & Portfolio strategy, reinforcing the company’s focus on disciplined growth, strong distributor partnerships and long-term portfolio development.

In this role, Payne will work closely with R&B leadership to strengthen channel strategy, guide portfolio planning, and lead strategic initiatives that enhance market positioning and sustainable growth across key industries.

“Poppy brings a high level of experience and perspective to our leadership team,” said Grant Rawlins, president of R&B Wire Products. “Her background aligns with our long-term commitment to supporting our distributors and their customers with products designed to improve workflows, reduce operational pain points and deliver consistent performance.”

Payne joins R&B Wire Products with more than two decades of experience in product, category and channel management within the industrial and material-handling markets.